The 10 best AI translation tools to boost your business

When global businesses expanding into new markets face language barriers, AI translation tools bridge those gaps. These advanced systems don’t just translate word for word — they interpret context, capture nuance, and account for industry-specific terminology to deliver precise, regional results.

This guide will explore 10 of the best AI translators, highlighting their key features and pricing, so you can find the solution that aligns with your global growth strategy and unique translation needs.

Why is localization essential for your global business?

To reach a global audience, you don’t need word-for-word translations, but a system that adapts your language to fit readers’ cultural context and preferences: AI localization. 

Localization might seem like it often creates subtle differences, but these tweaks make a memorable impact on readers because the content is more relatable. Cultural nuances like turns of phrase or preferred spellings show that you’re speaking directly to that audience. That relatability is a major asset if you want to make strong first impressions and resonate with customers in a new market.

Here’s how localization can help you reach audiences in new global markets:

• Adaptation: Each region has unique preferences about everything from humor to date and time formats. Hybrid localization services like Smartling have humans review and adapt translated text to these norms. 
• Sensitivity: Localization helps you avoid faux pas that will turn potential customers away for good. The last thing you want to do is offend potential customers before you have a chance to market to them. 

• Brand recognition: There’s a good chance customers in a market you’re expanding into have never heard of your brand. Localizing content reaches them on their terms and builds a rapport with them.

Hvordan fungerer AI-oversættelsesværktøjer?

AI translation tools combine technologies like machine learning, generative AI, natural language processing (NLP), and neural machine translation (NMT) to translate text. These programs have become remarkably adept at replicating the nuances of human communication to deliver culturally and contextually aware results.

Automatic translations go far beyond word-for-word conversion. AI localization tools are trained on vast libraries of multilingual content, picking up on unique grammar patterns, word choices, and sentence structures. During translation, the tools analyze entire sentences and paragraphs to grasp the overarching meaning and tone of the original text. The result is accurate translations that sound natural and resonate with the target audience.

As AI technology continues to evolve, translating with AI becomes even more precise and efficient, promising even greater capabilities in the future.

Fordelene ved at bruge AI-oversættelsesværktøjer

AI excels at translation, offering numerous benefits for businesses seeking to adapt their marketing efforts across languages and cultures:

• Consistency: AI translation can incorporate brand-specific terminology and leverage translation memory, providing natural and consistent outputs that align with industry standards and capture your brand’s unique voice.
• Hastighed: AI translators support multiple languages and quickly process large volumes of text, reducing project timelines from weeks to just days or hours.
• Omkostningseffektivitet: Ved at minimere afhængigheden af traditionelle menneskelige oversættelsestjenester sænker AI-oversættelsesværktøjer betydeligt omkostningerne, samtidig med at ekspeditionstiderne accelereres og skalerbarheden forbedres.
• Continuous improvement: AI tools learn and improve through adaptive translation, refining their output with each use. They can also be customized to fit industry-specific terminology and desired tone.
• Integration: Many AI machine translation tools connect seamlessly with existing business software, integrating into workflows with minimal disruption.

The top 10 AI translation tools for businesses

From DeepL to Google Translate, the AI translation market is booming. Here are 10 of the best AI tools for text translation available today:

Smartling

Smartling's cutting-edge AI translation platform leverages large language models (LLMs) alongside machine translation, other NLP tools and human expertise, offering a suite of tools that handle everything from quickly translating text to complex localization projects. With advanced workflow automation and automatic quality control, Smartling streamlines the translation process from content creation to delivery.

If you need to reduce costs and turnaround times, Smartling’s AI Translations can step in at any point in the translation process. You can keep traditional human translations but add machine translation post-editing (MTPE) to streamline the review process, or use machine translations and get a qualified human to review them. Smartling’s AI Hub offers access to over 20 LLMs and MT engines that allow you to customize pre- and post-processing to get the best cost and delivery time for every project.

Fordele:

• Dokumenteret effektivitet: Reducerer arbejdsbyrden for oversættelse med op til 90 %, hvilket frigør dit team til andre opgaver.
• Hybrid tilgang: Fletter AI-hastigheden sammen med den nuancerede forståelse af menneskelige oversættere.
• LLM-aktiveret: Smartling Translate udnytter en bred vifte af LLM'er, inklusive GPT, til øjeblikkelige nuancerede og naturlige oversættelser.
• Kvalitetskontrol: Har indbyggede kontroller for at overvåge oversættelsens nøjagtighed.
• Projektautomatisering: Understøtter automatiseret projektstyring til komplekse, flersprogede projekter.

Ulemper:

• Opsætningstid: Indledende konfiguration kan tage tid at optimere, men Smartling sigter mod at fuldføre onboarding for nye kunder inden for 30 dage.
• Træning påkrævet: Hold kan have brug for vejledning for at maksimere platformens funktioner.

Pris:

Multiple plans are available. Contact Smartling for a custom quote.

How to use Smartling:

To translate text with Smartling, you need to start a translation job, which begins with uploading the files that need to be translated or using the Global Delivery Network (GDN) to capture website content. Then, configure the options for the translation job to select whether you want a fully AI translation, human translations, or a mix of both. If you’re using human translations, it helps to add resources for the translators, like a glossary and screenshots. 

Once the job is complete, you'll receive the files so you can review them and sign off on the project. If you used the GDN, the translated text can instantly appear on a localized version of your site. Smartling will keep those pages synced with the GDN to streamline subsequent translation jobs for the same pages.

DeepL

DeepL is an AI text translation tool known for its impressive accuracy and natural output. This AI translation app stands out for its ability to switch between formal and informal tones, making it a considerable option for different contexts and needs.

Fordele:

• Omkostningseffektiv: En af de mere budgetvenlige løsninger på AI-oversættelsesmarkedet.
• Opbevaring af formatering: Bevarer det originale dokuments layout, hvilket minimerer behovet for justeringer efter oversættelse.

Ulemper:

• Begrænset sprogunderstøttelse: Understøtter kun 30 sprog, færre end nogle konkurrenter.
• Integrationsbegrænsninger: Begrænsede muligheder for integration med anden software og arbejdsgange.

Pris:

DeepL plans start at $8.74 monthly, with a 30-day free trial.

How to use DeepL:

DeepL works through a browser extension, desktop app, or their web translation page. In each, you simply copy and paste the text you want to translate, select a target language, and copy the translated text out of it. Upgrade to a Pro membership lets you translate more text at a time, including entire web pages.

Google Translate

Google Translate’s Cloud Translation AI is a versatile language translation tool known for its extensive capabilities across text, image, and speech translations in over 100 languages. It uses a custom neural network model specialized by Google to deliver accurate localizations. 

Fordele:

• Omfattende sprogdækning: Understøtter over 100 sprog, et af de bredeste tilgængelige udvalg.
• Forskellige inputindstillinger: Accepterer forskellige inputtyper, herunder tekst, billeder og talesprog.
• Adaptiv læring: Bygget på en kontinuerlig læringsmodel, der sikrer, at oversættelser forbedres over tid.

Ulemper:

• Begrænset kulturel kontekst: Kan overse subtile kulturelle nuancer og kontekstspecifikke betydninger.
• Use-based pricing: The pricing model is based on the number of characters you’re translating and the number of target languages you want, which can rapidly increase the cost.

Pris:

Volume-based pricing tailored to different service types and translation models.

How to use Google Translate:

To begin using Google’s Cloud Translation AI, you must partner with them to set up a Google Cloud project. When your project is set up, you then use the Google Cloud console to provision two APIs: the Cloud Translation API and the Translation Hub API, both of which are needed to request and review translations. You’ll need to configure and manage them both, which means adding several steps to your SOPs. After set-up, it’s up to you to monitor your use to ensure you don’t go over your budget.

LILT

LILT’s Contextual AI Engine enhances translation workflows with adaptive, predictive suggestions that refine with each use. This technology lets translators concentrate on nuanced content while AI manages repetitive text, increasing efficiency without sacrificing accuracy. LILT’s system continually learns from projects, delivering increasingly tailored and precise translations in real time.

Fordele:

• Adaptiv oversættelse: Forbedrer løbende forslag ved hver brug, skræddersy oversættelser til mærkespecifikt sprog og stil.
• Effektivitetsgevinster: Håndterer automatisk gentagne opgaver, så oversættere kan afsætte mere tid til udfordrende indhold.
• Databeskyttelse: Opretholder streng sikkerhed, bruger data udelukkende til kundens projekter og deler dem ikke på tværs af organisationer.

Ulemper:

• Indledende opsætning: Kræver tid til at træne systemet i mærkespecifik terminologi og tonefald for at opnå optimale resultater.
• Højere investering: Kan være dyrt for mindre projekter med begrænset oversættelsesbehov.

Pris:

LILT offers tailored pricing based on project scope and specific requirements. For a personalized quote, contact LILT directly.

How to use LILT

To make the most of LILT, set up projects that record translations so its contextual AI can improve over time. After you create a project, upload the documents to translate, select a target language, and click Translate. Then confirm the translations and make any necessary edits. LILT tracks all your changes and then uses that information to update its model.

Udtryk

Phrase’s AI-powered localization platform offers a scalable solution for managing varied translation needs across departments. Its customizable TMS enables organizations to centralize workflows, automate content management, and access brand-specific translation memories and term bases, all while supporting integration with any LSP or in-house team.

Fordele:

• Customizable workflows: Automates and customizes workflows to suit various translation needs.
• Comprehensive integration: Over 50 integrations connect to other localization systems, ensuring quick implementation.
• Skalerbar: Centraliserer indhold og oversættelsesaktiver på tværs af afdelinger til sammenhængende projektledelse.
• Analytics-driven insights: Phrase Analytics provides actionable insights through custom data visualizations.

Ulemper:

• Avanceret opsætning: Indledende konfiguration kan kræve omhyggelig planlægning for at maksimere platformens tilpasningsmuligheder.
• Kompleksitet: Fuld udnyttelse af Phrase's suite kan kræve noget træning. 

Pris:

Phrase’s plans range from $27 monthly for freelancers to $1,045 for teams. It also offers custom solutions that include vendor management and integrations for platforms like Adobe.

How to use Phrase:

Using Phrase to its full potential requires integration with their API. You must set up a Translation Memory (TM) for all the content you’ll need translated. Then, create a project to get all the content analyzed and assigned to either a linguist or their agentic AI translators. You can submit a new project whenever you update that content, and Phrase will check it against the TM to detect changes.

Lokalisere

Lokalise simplifies translation for software, mobile apps, websites, and Shopify stores through its Expert and Flow platforms. Lokalise Expert supports translations across content types, offering AI-powered tools, automation, and an in-context editor to maintain brand consistency. Lokalise Flow allows quick, high-quality Shopify store translations with automatic updates, ensuring product lines stay current.

Fordele:

• Powerful AI translation: Compares outputs from multiple engines, like GPT-4, Google, and DeepL, for high-quality translations.
• In-context editing: Provides real-time adjustments for a seamless user experience.
• Brede integrationer: Fungerer med Figma, GitHub, Jira, WordPress og mere for at forbedre arbejdsgangene.

Ulemper:

• Kompleksitet for små projekter: Kan føles funktionstunge til mindre oversættelsesbehov.
• Potentielt dyrt for større teams: Priserne kan være høje for teams med omfattende oversættelsesbehov eller store mængder hostede nøgler.