Smartling Deepens Investment in Europe, Names Anna Schlegel GM, EMEA

DUBLIN, Ireland, September 9, 2026 — Smartling, the AI translation company, today named Anna Schlegel General Manager, EMEA, strengthening its regional leadership as the company continues to invest in growth across Europe. Schlegel will lead Smartling's EMEA go-to-market strategy, working closely with the company's established teams across the region to deepen customer relationships, accelerate growth, and help European enterprises scale their global businesses through modern, enterprise-grade localization.

Schlegel brings more than 30 years of experience in international growth and product strategy, most recently as General Manager of Global at Procore Technologies, with earlier senior leadership roles at Cisco, VMware, and NetApp. She has also served in the Parliament of Catalonia, Spain, as Vice President of the Legislative Committee for EU Affairs and External Action. She is the author of Truly Global and co-founder and president of Women in Localization.

"Europe is already an important market for Smartling, and we're continuing to invest in the people, presence, and capabilities that bring us closer to our customers," said Bryan Murphy, CEO of Smartling. "Anna understands both what it takes for global enterprises to grow across markets and the unique expectations European companies have as they adopt AI. Her leadership will help us deepen those relationships, accelerate our growth, and deliver even more value to customers across the region."

Schlegel will also help customers across Europe navigate rapidly evolving expectations around AI, data privacy, governance, and global content, while strengthening Smartling's regional partnerships.

"Europe is at a pivotal moment for enterprise AI. Some organizations are already deploying AI at scale, while others are determining where it can create the greatest business value. What unites them is the need to adopt AI responsibly, with the quality, governance, transparency, and trust European enterprises and their customers expect, and in alignment with the EU AI Act," said Schlegel. "Smartling already has strong customers, teams, and momentum across Europe. I'm excited to build on that foundation, get even closer to our customers in-market, and help organizations turn AI-powered localization into a trusted driver of global growth."

This fall, Schlegel will join customers and industry leaders across Europe as part of Smartling's seven-stop Global Ready Europe roadshow, from September 29 through October 9. The events will bring together senior localization, product, and marketing leaders to discuss AI translation strategy, executive buy-in, and the future of global content.

For more details, visit Smartling's Global Ready Europe event series.

Om Smartling

Smartling transformerer, hvordan globale virksomheder skaber, administrerer og skalerer flersproget indhold i AI-æraen. Dens LanguageAI ™ platform kombinerer AI-oversættelse, automatisering af arbejdsgange og kvalitetssikringsinfrastruktur for at hjælpe organisationer med at automatisere flersproget indhold på virksomhedsniveau. Smartling, der er betroet af førende globale brands, gør det muligt for virksomheder at bevæge sig hurtigere globalt, samtidig med at de opretholder den kvalitet, tillid og det overblik, der kræves til AI-oversættelse i virksomheder.

For more information, visit Smartling.